/* ==========================================================
   AE Viral Marketing
   Editorial layout on true black. Gold carries the brand,
   mint is reserved for growth and success. Cormorant Garamond
   for display, Jost for reading.
   Brand colours live in :root. Change them in one place.
   ========================================================== */

:root {
  color-scheme: light;

  /* Colour: three colours only. Light peach ground, black type, dark red accent. */
  --peach: #f7e4d7;
  --black: #0d0a09;
  --red: #7a1420;

  --bg: var(--peach);        /* page */
  --raised: #f1d8c7;         /* alternate sections (deeper peach) */
  --mint-bg: #f1d8c7;        /* the dedicated-team section */
  --surface: #fbefe6;        /* cards, panels (paler peach) */
  --surface-2: #f4ddcd;      /* hover fills */
  --ivory: var(--black);     /* primary text */
  --ivory-2: #3e302b;        /* secondary text */
  --muted: #6d5a52;          /* captions */
  --line: rgba(13, 10, 9, 0.12);
  --line-2: rgba(13, 10, 9, 0.24);
  --gold: var(--red);        /* accent fills: buttons, highlights */
  --gold-2: var(--red);      /* accent text */
  --gold-line: rgba(122, 20, 32, 0.4);
  --gold-soft: rgba(122, 20, 32, 0.07);
  --mint: var(--red);        /* growth marks use the accent too */
  --mint-soft: rgba(122, 20, 32, 0.1);
  --on-gold: var(--peach);   /* text on red buttons */
  --danger: #a3121f;
  --danger-soft: rgba(163, 18, 31, 0.06);
  --danger-line: rgba(163, 18, 31, 0.45);

  /* Type */
  --f-display: "Cormorant Garamond", Garamond, "EB Garamond", "Times New Roman", serif;
  --f-body: "Jost", Futura, "Century Gothic", "Helvetica Neue", Arial, sans-serif;

  /* Space and shape */
  --container: 1360px;
  --gutter: clamp(20px, 4vw, 56px);
  --section: clamp(88px, 11vw, 168px);
  --header-h: 84px;
  --r-btn: 2px;
  --r-card: 6px;
  --r-panel: 8px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 24px); }
html.nav-open { overflow: hidden; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ivory);
  font-family: var(--f-body);
  font-size: 1.0625rem;
  font-weight: 400;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
/* Fine film grain over the black, barely visible */
body::after {
  content: ""; position: fixed; inset: 0; z-index: 300; pointer-events: none; opacity: 0.028;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
p { margin: 0 0 1em; }
h1, h2, h3 { margin: 0; font-weight: 400; }
ul, ol { margin: 0; padding: 0; }
button, input, select, textarea { font: inherit; color: inherit; }
::selection { background: var(--gold); color: var(--on-gold); }
:focus-visible { outline: 1.5px solid var(--gold); outline-offset: 4px; border-radius: 2px; }
main:focus { outline: none; }
em { font-style: italic; }

.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.sr-only { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip-link { position: absolute; left: 16px; top: -100px; z-index: 400; background: var(--gold); color: var(--on-gold); padding: 10px 16px; text-decoration: none; }
.skip-link:focus { top: 12px; }
.icon { flex-shrink: 0; }
.muted { color: var(--muted); }

/* ---------- Type scale ---------- */
.display-lg, .display-md, .display-sm, .hero-title, .cta-title {
  font-family: var(--f-display);
  font-weight: 500;
  letter-spacing: -0.01em;
  text-wrap: balance;
  font-optical-sizing: auto;
}
.display-lg { font-size: clamp(3rem, 1.85rem + 4.6vw, 6rem); line-height: 1; }
.display-md { font-size: clamp(2.4rem, 1.75rem + 2.6vw, 4.1rem); line-height: 1.04; }
.display-sm { font-size: clamp(1.9rem, 1.5rem + 1.3vw, 2.75rem); line-height: 1.1; }
.h3 { font-family: var(--f-display); font-size: 1.5rem; line-height: 1.2; }
.lead { font-size: clamp(1.1rem, 1rem + 0.4vw, 1.3rem); line-height: 1.55; color: var(--ivory-2); max-width: 36em; }
.lead a { color: var(--ivory); text-decoration-color: var(--gold); text-underline-offset: 4px; }
.eyebrow, .section-name, .page-kicker { font-size: 0.95rem; font-weight: 500; color: var(--gold-2); margin: 0 0 20px; letter-spacing: 0.005em; }
.lead-light { font-size: 1.15rem; color: var(--ivory-2); max-width: 36em; }

.text-link {
  display: inline-block; color: var(--ivory); text-decoration: none; font-weight: 500;
  padding-bottom: 4px; border-bottom: 1px solid var(--gold-line);
  transition: color 0.3s, border-color 0.3s;
}
.text-link:hover { color: var(--gold-2); border-color: var(--gold); }

/* ---------- Buttons ---------- */
.btn {
  position: relative; isolation: isolate; overflow: hidden;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 0 28px; border-radius: var(--r-btn); border: 1px solid transparent;
  font-family: var(--f-body); font-weight: 500; font-size: 0.95rem; letter-spacing: 0.01em; line-height: 1.2;
  text-decoration: none; cursor: pointer; white-space: nowrap; text-align: center;
  transition: color 0.4s var(--ease), border-color 0.4s var(--ease);
}
.btn::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  transform: scaleY(0); transform-origin: 50% 100%; transition: transform 0.5s var(--ease);
}
.btn:hover::before, .btn:focus-visible::before { transform: scaleY(1); }
.btn-primary { background: var(--gold); color: var(--on-gold); }
.btn-primary::before { background: var(--ivory); }
.btn-primary:hover, .btn-primary:focus-visible { color: var(--bg); }
.btn-outline { border-color: var(--line-2); color: var(--ivory); background: transparent; }
.btn-outline::before { background: var(--gold-soft); }
.btn-outline:hover { border-color: var(--gold); color: var(--gold-2); }
.btn-light { background: var(--ivory); color: var(--bg); }
.btn-light::before { background: var(--gold); }
.btn-light:hover { color: var(--on-gold); }
.btn-sm { min-height: 42px; padding: 0 18px; font-size: 0.9rem; }
.btn-lg { min-height: 58px; padding: 0 34px; }
.btn-block { width: 100%; }
.btn[disabled] { opacity: 0.6; cursor: progress; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }
@media (max-width: 520px) {
  .btn-row > .btn { flex: 1 1 100%; }
}

/* ---------- Header & navigation ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(247, 228, 215, 0.8);
  backdrop-filter: blur(16px) saturate(1.2); -webkit-backdrop-filter: blur(16px) saturate(1.2);
  border-bottom: 1px solid transparent; transition: border-color 0.4s, background 0.4s;
}
.site-header.is-scrolled { border-color: var(--line); background: rgba(247, 228, 215, 0.94); }
.header-inner { display: flex; align-items: center; gap: 32px; height: var(--header-h); }
.logo { display: inline-flex; align-items: center; gap: 14px; text-decoration: none; color: var(--ivory); flex-shrink: 0; }
.logo-mark { font-family: var(--f-display); font-size: 1.9rem; line-height: 1; color: var(--gold-2); letter-spacing: 0.02em; }
.logo-word { font-size: 0.92rem; color: var(--ivory-2); padding-left: 14px; border-left: 1px solid var(--gold-line); line-height: 1.1; letter-spacing: 0.01em; }

.main-nav { margin-inline: auto; }
.nav-list { list-style: none; display: flex; gap: 34px; }
.nav-list a {
  position: relative; display: block; padding: 6px 0; text-decoration: none;
  font-size: 0.95rem; color: var(--ivory-2); transition: color 0.3s;
}
.nav-list a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: var(--gold);
  transform: scaleX(0); transform-origin: left; transition: transform 0.45s var(--ease);
}
.nav-list a:hover { color: var(--ivory); }
.nav-list a:hover::after, .nav-list a[aria-current="page"]::after { transform: scaleX(1); }
.nav-list a[aria-current="page"] { color: var(--ivory); }
.nav-mobile-only, .nav-panel-foot { display: none; }
.header-actions { display: flex; align-items: center; gap: 22px; margin-left: auto; }
.main-nav + .header-actions { margin-left: 0; }
.header-link { font-size: 0.95rem; color: var(--ivory-2); text-decoration: none; transition: color 0.3s; }
.header-link:hover, .header-link[aria-current="page"] { color: var(--ivory); }
.nav-toggle {
  display: none; align-items: center; gap: 12px; height: 42px; padding: 0 4px 0 0; border: 0; background: none; cursor: pointer;
  font-size: 0.95rem; color: var(--ivory);
}
.nav-toggle-lines { position: relative; width: 26px; height: 10px; }
.nav-toggle-lines i { position: absolute; left: 0; right: 0; height: 1.5px; background: var(--gold-2); transition: transform 0.4s var(--ease), top 0.4s var(--ease); }
.nav-toggle-lines i:first-child { top: 0; }
.nav-toggle-lines i:last-child { top: 8.5px; }
.nav-toggle[aria-expanded="true"] .nav-toggle-lines i:first-child { top: 4.25px; transform: rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle-lines i:last-child { top: 4.25px; transform: rotate(-45deg); }

@media (max-width: 1100px) {
  .nav-toggle { display: inline-flex; }
  .main-nav + .header-actions { margin-left: auto; }
  .header-link { display: none; }
  .main-nav { margin: 0; }
  .nav-panel {
    position: fixed; left: 0; right: 0; top: var(--header-h); height: calc(100dvh - var(--header-h));
    display: flex; flex-direction: column; justify-content: space-between; gap: 40px;
    padding: 24px var(--gutter) calc(32px + env(safe-area-inset-bottom, 0px)); background: var(--bg); overflow-y: auto;
    border-top: 1px solid var(--line);
    opacity: 0; visibility: hidden; transition: opacity 0.35s var(--ease), visibility 0.35s;
  }
  .nav-panel.is-open { opacity: 1; visibility: visible; }
  .nav-list { flex-direction: column; gap: 0; }
  .nav-list a {
    font-family: var(--f-display); font-size: clamp(2rem, 1.4rem + 3vw, 3rem); line-height: 1.15; color: var(--ivory);
    padding: 14px 0; border-bottom: 1px solid var(--line);
    transform: translateY(12px); opacity: 0; transition: transform 0.6s var(--ease), opacity 0.6s var(--ease), color 0.3s;
  }
  .nav-list a::after { display: none; }
  .nav-list a[aria-current="page"] { color: var(--gold-2); }
  .nav-panel.is-open .nav-list a { transform: none; opacity: 1; }
  .nav-panel.is-open .nav-list li:nth-child(2) a { transition-delay: 40ms; }
  .nav-panel.is-open .nav-list li:nth-child(3) a { transition-delay: 80ms; }
  .nav-panel.is-open .nav-list li:nth-child(4) a { transition-delay: 120ms; }
  .nav-panel.is-open .nav-list li:nth-child(5) a { transition-delay: 160ms; }
  .nav-panel.is-open .nav-list li:nth-child(6) a { transition-delay: 200ms; }
  .nav-mobile-only { display: block; }
  .nav-panel-foot { display: grid; gap: 10px; justify-items: start; }
  .nav-panel-foot p { margin: 0; color: var(--muted); font-size: 0.9rem; }
  .nav-panel-foot a:not(.btn) { color: var(--ivory); font-size: 1.05rem; text-decoration: none; word-break: break-all; }
  .nav-panel-foot .btn { margin-top: 14px; width: 100%; }
}
@media (max-width: 560px) {
  :root { --header-h: 72px; }
  .header-actions .btn { display: none; }
  .logo-mark { font-size: 1.6rem; }
  .logo-word { font-size: 0.85rem; }
}

/* ---------- Sections ---------- */
.section { --sec-bg: var(--bg); padding-block: var(--section); background: var(--sec-bg); }
.section-raised { --sec-bg: var(--raised); border-top: 1px solid var(--line); }
.section-flush { padding-top: clamp(56px, 7vw, 96px); }

.section-head { margin-bottom: clamp(48px, 6vw, 88px); }
.section-name { margin-bottom: 18px; }
.section-head-main .lead { margin: 24px 0 0; }
.section-head-main h2 { max-width: 17em; }
.section-head-aside { margin-top: 32px; }
@media (min-width: 1000px) {
  .section-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 3fr); column-gap: 48px; }
  .section-name { padding-top: 0.9em; margin: 0; }
  .section-head-aside { grid-column: 2; }
  .offset { margin-left: calc(25% + 36px); }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(48px, 8vw, 128px) clamp(80px, 10vw, 152px); position: relative; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; width: 900px; height: 900px; right: -320px; top: -420px; border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(122, 20, 32, 0.132), transparent 62%);
}
.hero .container { position: relative; }
.hero-kicker { color: var(--ivory-2); font-size: 1rem; margin-bottom: clamp(24px, 3vw, 40px); }
.hero-title {
  font-size: clamp(3.4rem, 1.3rem + 8.2vw, 10.4rem); line-height: 0.92; letter-spacing: -0.02em; color: var(--ivory);
}
.ht-line { display: block; overflow: hidden; padding-bottom: 0.06em; }
.ht-line > span { display: inline-block; animation: rise 1.1s var(--ease) both; }
.ht-indent > span { animation-delay: 0.12s; }
.ht-indent { padding-left: 0; }
@keyframes rise { from { transform: translateY(105%); } }

.hero-grid {
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(40px, 6vw, 112px);
  align-items: end; margin-top: clamp(48px, 6vw, 96px);
}
.hero-copy .lead { margin-bottom: 32px; }
.hero-facts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin: 48px 0 0; padding-top: 24px; border-top: 1px solid var(--line); }
.hero-facts dt { font-size: 0.82rem; color: var(--muted); margin-bottom: 6px; }
.hero-facts dd { margin: 0; font-size: 0.95rem; color: var(--ivory); line-height: 1.4; }

.hero-panel {
  margin: 0; display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr);
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-panel);
  box-shadow: 0 40px 80px -40px rgba(18, 18, 16, 0.22), 0 2px 6px rgba(18, 18, 16, 0.04);
}
.hp-pane { padding: 26px 26px 22px; min-width: 0; }
.hp-pane + .hp-pane { border-left: 1px solid var(--line); }
.hp-caption { display: flex; align-items: center; gap: 10px; font-size: 0.85rem; color: var(--ivory); margin: 0 0 20px; font-weight: 500; }
.hp-tag { margin-left: auto; font-size: 0.75rem; color: var(--muted); border: 1px solid var(--line-2); border-radius: 999px; padding: 2px 9px; font-weight: 400; }
.live-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--mint); box-shadow: 0 0 0 4px var(--mint-soft); }
.hp-bars { list-style: none; display: grid; gap: 16px; }
.hp-bars li { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 8px 12px; align-items: baseline; font-size: 0.85rem; }
.hp-label { color: var(--ivory-2); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.hp-bars b { font-weight: 500; color: var(--muted); font-variant-numeric: tabular-nums; }
.hp-bar { grid-column: 1 / -1; height: 4px; background: var(--line); border-radius: 4px; overflow: hidden; }
.hp-bar i { display: block; height: 100%; width: var(--w); background: var(--line-2); border-radius: inherit; transform-origin: left; animation: grow 1.3s var(--ease) both 0.5s; }
.hp-bars .is-win .hp-bar i { background: var(--mint); }
.hp-bars .is-win .hp-label, .hp-bars .is-win b { color: var(--ivory); }
.hp-foot { margin: 20px 0 0; font-size: 0.8rem; color: var(--muted); line-height: 1.5; }
.hp-reach { color: var(--mint); display: flex; flex-direction: column; }
.hp-reach .hp-caption { color: var(--ivory); }
.hp-spark { width: 100%; height: 120px; margin-top: auto; overflow: visible; }
.hp-line { stroke-dasharray: 420; stroke-dashoffset: 420; animation: draw 1.8s var(--ease) forwards 0.6s; }
.hp-months { display: flex; justify-content: space-between; font-size: 0.72rem; color: var(--muted); margin-top: 10px; }
@keyframes grow { from { transform: scaleX(0); } }
@keyframes draw { to { stroke-dashoffset: 0; } }

@media (max-width: 1000px) {
  .hero-grid { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .hero-panel { grid-template-columns: 1fr; }
  .hp-pane + .hp-pane { border-left: 0; border-top: 1px solid var(--line); }
  .hp-spark { height: 96px; }
  .hero-facts { grid-template-columns: 1fr; gap: 16px; }
}

/* ---------- Industries strip (home) ---------- */
.section-industries { padding-block: clamp(48px, 6vw, 80px); border-block: 1px solid var(--line); }
.strip-title { font-family: var(--f-body); font-size: 0.95rem; font-weight: 500; color: var(--gold-2); margin-bottom: 20px; }
.industry-words { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); column-gap: 32px; border-top: 1px solid var(--line); }
.industry-words li { border-bottom: 1px solid var(--line); }
.industry-words a {
  display: flex; align-items: center; gap: 14px; padding: 16px 0;
  font-family: var(--f-body); font-size: 1rem; line-height: 1.35; color: var(--ivory);
  text-decoration: none; transition: color 0.3s;
}
.industry-words .icon { color: var(--gold-2); flex-shrink: 0; }
.industry-words a:hover { color: var(--gold-2); }
@media (max-width: 900px) { .industry-words { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 540px) { .industry-words { grid-template-columns: 1fr; } }
@media (min-width: 1000px) {
  .industries-strip { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 3fr); column-gap: 48px; }
  .strip-title { padding-top: 16px; margin: 0; }
}

/* ---------- Intro ---------- */
.intro-statement { font-family: var(--f-display); font-size: clamp(1.55rem, 1.2rem + 1.4vw, 2.4rem); line-height: 1.28; color: var(--ivory); max-width: 26em; margin-bottom: 40px; }
.intro-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; color: var(--ivory-2); margin-bottom: 12px; }
.intro-cols p { max-width: 34em; }
.stat-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin-top: clamp(64px, 8vw, 112px); border-top: 1px solid var(--line); }
.stat-row > div { display: flex; flex-direction: column; padding: 32px 24px 0 0; }
.stat-row > div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.stat-row dd { margin: 0; font-family: var(--f-display); font-size: clamp(3rem, 2rem + 3.2vw, 5.25rem); line-height: 0.95; color: var(--gold-2); }
.stat-row dt { order: 2; margin-top: 14px; font-size: 0.9rem; color: var(--muted); max-width: 15em; line-height: 1.45; }
@media (max-width: 820px) {
  .intro-cols { grid-template-columns: 1fr; gap: 0; }
  .stat-row { grid-template-columns: 1fr 1fr; }
  .stat-row > div:nth-child(3) { padding-left: 0; border-left: 0; }
  .stat-row > div:nth-child(n+3) { margin-top: 32px; border-top: 1px solid var(--line); }
}

/* ---------- Dedicated team ---------- */
.team-list { list-style: none; border-top: 1px solid var(--line); }
.team-list li { display: grid; grid-template-columns: minmax(0, 2fr) minmax(0, 3fr); gap: 16px 48px; padding: 32px 0; border-bottom: 1px solid var(--line); }
.team-list h3 { font-family: var(--f-display); font-size: clamp(1.4rem, 1.2rem + 0.7vw, 1.85rem); line-height: 1.2; }
.team-list p { color: var(--ivory-2); margin: 0; max-width: 36em; }
.team-note { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 32px; margin-top: 40px; color: var(--ivory-2); }
.team-note p { margin: 0; max-width: 40em; }
.team-note strong { color: var(--ivory); font-weight: 500; }
@media (max-width: 720px) { .team-list li { grid-template-columns: 1fr; } }

/* ---------- Service index (home) ---------- */
.service-index { list-style: none; border-top: 1px solid var(--line); }
.si-row {
  display: grid; grid-template-columns: 40px minmax(0, 5fr) minmax(0, 6fr) 44px; gap: 28px; align-items: center;
  padding: 30px 12px 30px 4px; border-bottom: 1px solid var(--line); text-decoration: none; color: var(--ivory);
  transition: background 0.5s var(--ease), padding 0.5s var(--ease);
}
.si-icon { color: var(--gold-2); }
.si-name { font-family: var(--f-display); font-size: clamp(1.35rem, 1.15rem + 0.8vw, 1.85rem); line-height: 1.15; }
.si-text { color: var(--ivory-2); font-size: 0.98rem; line-height: 1.55; }
.si-go {
  display: grid; place-items: center; width: 44px; height: 44px; border-radius: 50%;
  border: 1px solid var(--line-2); color: var(--ivory-2);
  transition: background 0.4s var(--ease), color 0.4s, border-color 0.4s, transform 0.5s var(--ease);
}
.si-row:hover { background: linear-gradient(90deg, var(--gold-soft), transparent 70%); padding-left: 20px; }
.si-row:hover .si-go { background: var(--gold); border-color: var(--gold); color: var(--on-gold); transform: rotate(45deg); }
@media (max-width: 860px) {
  .si-row { grid-template-columns: 32px minmax(0, 1fr) 40px; gap: 8px 16px; padding: 26px 0; }
  .si-text { grid-column: 2 / 3; grid-row: 2; font-size: 0.95rem; }
  .si-go { width: 38px; height: 38px; grid-column: 3; grid-row: 1; }
  .si-row:hover { padding-left: 0; }
}

/* ---------- AI content callout ---------- */
.ai-callout {
  display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 24px 48px; align-items: center;
  margin-top: 56px; padding: clamp(28px, 4vw, 44px);
  border: 1px solid var(--gold-line); border-radius: var(--r-card);
  background: radial-gradient(120% 160% at 100% 0%, rgba(122, 20, 32, 0.042), transparent 55%), var(--surface);
}
.ai-callout h2, .ai-callout h3 { font-family: var(--f-display); font-size: clamp(1.5rem, 1.25rem + 0.9vw, 2rem); line-height: 1.15; margin-bottom: 12px; }
.ai-callout p { color: var(--ivory-2); margin: 0; max-width: 44em; }
@media (max-width: 760px) { .ai-callout { grid-template-columns: 1fr; } }

/* ---------- Why us ---------- */
.why-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0 48px; }
.why-item { padding: 32px 0 40px; border-top: 1px solid var(--line); }
.why-item h3 { font-family: var(--f-display); font-size: 1.5rem; line-height: 1.2; margin-bottom: 12px; }
.why-item p { color: var(--ivory-2); font-size: 0.98rem; margin: 0; }
@media (max-width: 1000px) { .why-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .why-grid { grid-template-columns: 1fr; } }

/* ---------- Process ---------- */
.process { list-style: none; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 40px; }
.process-step { padding-top: 28px; border-top: 1px solid var(--line-2); }
.process-num { display: block; font-family: var(--f-display); font-style: italic; font-size: 3.4rem; line-height: 1; color: var(--gold-2); margin-bottom: 24px; }
.process-step h3 { font-family: var(--f-display); font-size: 1.45rem; margin-bottom: 10px; }
.process-step p { color: var(--ivory-2); font-size: 0.98rem; margin: 0; }
@media (max-width: 1000px) { .process { grid-template-columns: 1fr 1fr; gap: 48px 32px; } }
@media (max-width: 560px) { .process { grid-template-columns: 1fr; } }

/* ---------- Pricing ---------- */
.tab-list { display: flex; gap: 36px; border-bottom: 1px solid var(--line); margin-bottom: 36px; overflow-x: auto; scrollbar-width: none; }
.tab-list::-webkit-scrollbar { display: none; }
.tab {
  flex-shrink: 0; border: 0; background: none; padding: 14px 0 16px; cursor: pointer;
  font-size: 1rem; color: var(--muted); white-space: nowrap; box-shadow: inset 0 -1px 0 transparent;
  transition: color 0.3s, box-shadow 0.3s;
}
.tab:hover { color: var(--ivory); }
.tab[aria-selected="true"] { color: var(--ivory); box-shadow: inset 0 -2px 0 var(--gold); }
.tab-panel { animation: fade 0.5s var(--ease); }
@keyframes fade { from { opacity: 0; } }
.tab-intro { color: var(--ivory-2); max-width: 52em; margin-bottom: 36px; }
.tab-intro strong { color: var(--ivory); font-weight: 500; }

.plan-grid { display: grid; gap: 20px; align-items: start; }
.plan-grid-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.plan-grid-4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.plan-card {
  display: flex; flex-direction: column; padding: 34px 30px 30px; border-radius: var(--r-card);
  background: var(--surface); border: 1px solid var(--line); transition: border-color 0.4s;
}
.plan-card:hover { border-color: var(--line-2); }
.plan-card.is-featured {
  border-color: var(--gold-line);
  background: linear-gradient(180deg, rgba(122, 20, 32, 0.054), transparent 42%), var(--surface);
}
.plan-head { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; }
.plan-name { font-family: var(--f-display); font-size: 1.65rem; line-height: 1.15; }
.plan-badge { margin: 0; font-size: 0.78rem; color: var(--gold-2); border: 1px solid var(--gold-line); border-radius: 999px; padding: 3px 10px; white-space: nowrap; }
.plan-tagline { color: var(--ivory-2); font-size: 0.95rem; margin: 10px 0 28px; min-height: 3.2em; }
.plan-price { display: flex; align-items: baseline; gap: 10px; margin: 0; }
.plan-price .amount { font-family: var(--f-display); font-size: clamp(2.8rem, 2.3rem + 1.2vw, 3.6rem); line-height: 1; letter-spacing: -0.02em; }
.is-featured .plan-price .amount { color: var(--gold-2); }
.plan-price .period { color: var(--muted); font-size: 0.88rem; }
.plan-note { font-size: 0.82rem; color: var(--muted); margin: 10px 0 24px; padding-bottom: 24px; border-bottom: 1px solid var(--line); }
.check-list { list-style: none; display: grid; gap: 12px; margin-bottom: 24px; }
.check-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 0.95rem; line-height: 1.5; color: var(--ivory-2); }
.check-list .icon { color: var(--gold-2); margin-top: 4px; }
.check-list-sm li { font-size: 0.9rem; }
.check-list-2 { grid-template-columns: 1fr 1fr; gap: 14px 32px; }
@media (max-width: 640px) { .check-list-2 { grid-template-columns: 1fr; } }
.plan-card > .btn { margin-top: auto; }

.plan-details { border-top: 1px solid var(--line); margin: 4px 0 24px; }
.plan-details summary {
  list-style: none; display: flex; align-items: center; justify-content: space-between; cursor: pointer;
  padding: 16px 0 2px; font-size: 0.92rem; color: var(--ivory);
}
.plan-details summary::-webkit-details-marker { display: none; }
.plan-details summary .plus { color: var(--gold-2); transition: transform 0.4s var(--ease); }
.plan-details[open] summary .plus { transform: rotate(45deg); }
.plan-details-body { padding-top: 16px; }
.plan-bestfor { font-size: 0.9rem; color: var(--ivory-2); }
.plan-bestfor strong { display: block; color: var(--ivory); font-weight: 500; margin-bottom: 2px; }
.plan-details .check-list { margin-bottom: 0; }
@media (max-width: 1180px) { .plan-grid-4 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 920px) { .plan-grid-3 { grid-template-columns: 1fr; max-width: 560px; } .plan-tagline { min-height: 0; } }
@media (max-width: 620px) { .plan-grid-4 { grid-template-columns: 1fr; } }

.compare-block { margin-top: 80px; }
.compare-title { font-family: var(--f-display); font-size: clamp(1.6rem, 1.3rem + 1vw, 2.2rem); margin-bottom: 24px; }
.table-wrap { position: relative; overflow-x: auto; border: 1px solid var(--line); border-radius: var(--r-card); background: var(--surface); }
.compare-table { width: 100%; border-collapse: collapse; min-width: 680px; font-size: 0.93rem; }
.compare-table th, .compare-table td { padding: 16px 20px; text-align: center; border-bottom: 1px solid var(--line); color: var(--ivory-2); }
.compare-table tbody tr:last-child > * { border-bottom: 0; }
.compare-table thead th { background: var(--raised); font-family: var(--f-display); font-size: 1.15rem; font-weight: 400; color: var(--ivory); vertical-align: bottom; }
.compare-table thead th span { display: block; font-family: var(--f-body); font-size: 0.8rem; color: var(--muted); margin-top: 4px; }
.compare-table th[scope="row"], .compare-table thead th:first-child { text-align: left; font-family: var(--f-body); font-weight: 400; font-size: 0.93rem; position: sticky; left: 0; background: var(--surface); }
.compare-table thead th:first-child { background: var(--raised); color: var(--muted); }
.compare-table tbody tr:hover > * { background: var(--surface-2); }
.compare-table td.yes .icon { margin-inline: auto; color: var(--mint); }
.compare-table td.no { color: var(--line-2); }

.fine-print { margin: 36px 0 0; padding-left: 18px; border-left: 1px solid var(--gold-line); font-size: 0.88rem; color: var(--muted); max-width: 64em; }

/* ---------- FAQ ---------- */
.faq { border-bottom: 1px solid var(--line); }
.faq:first-child { border-top: 1px solid var(--line); }
.faq summary {
  list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 26px 0; cursor: pointer; font-family: var(--f-display); font-size: clamp(1.2rem, 1.1rem + 0.4vw, 1.45rem); line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq-icon { position: relative; width: 14px; height: 14px; flex-shrink: 0; color: var(--gold-2); }
.faq-icon::before, .faq-icon::after { content: ""; position: absolute; left: 0; right: 0; top: 6.5px; height: 1px; background: currentColor; transition: transform 0.4s var(--ease); }
.faq-icon::after { transform: rotate(90deg); }
.faq[open] .faq-icon::after { transform: rotate(0); }
.faq p { color: var(--ivory-2); padding-bottom: 26px; margin: 0; max-width: 44em; }

/* ---------- Inner page opening ---------- */
.page-hero { padding-block: clamp(56px, 9vw, 136px) clamp(56px, 7vw, 104px); border-bottom: 1px solid var(--line); position: relative; overflow: hidden; }
.page-hero::before {
  content: ""; position: absolute; width: 700px; height: 700px; right: -260px; top: -380px; border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(122, 20, 32, 0.06), transparent 62%);
}
.page-kicker { margin-bottom: 28px; }
.page-hero-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 32px 72px; align-items: end; position: relative; }
.page-hero-side .lead { margin: 0; }
.page-hero-side .btn-row { margin-top: 32px; }
@media (max-width: 960px) { .page-hero-grid { grid-template-columns: 1fr; } }

/* ---------- Services page ---------- */
.services-layout { display: grid; grid-template-columns: 250px minmax(0, 1fr); gap: clamp(40px, 6vw, 96px); align-items: start; }
.services-toc { position: sticky; top: calc(var(--header-h) + 32px); }
.services-toc .eyebrow { margin-bottom: 16px; }
.services-toc ol { list-style: none; display: grid; }
.services-toc a {
  display: block; padding: 9px 0 9px 16px; border-left: 1px solid var(--line); text-decoration: none;
  font-size: 0.92rem; line-height: 1.35; color: var(--muted); transition: color 0.3s, border-color 0.3s;
}
.services-toc a:hover { color: var(--ivory); }
.services-toc a.is-active { color: var(--ivory); border-color: var(--gold); }
.service-detail { padding-block: 64px; border-top: 1px solid var(--line); }
.service-detail:first-child { padding-top: 0; border-top: 0; }
.sd-head { display: flex; align-items: center; gap: 20px; margin-bottom: 40px; }
.service-icon { display: grid; place-items: center; flex-shrink: 0; width: 56px; height: 56px; border-radius: 50%; border: 1px solid var(--gold-line); color: var(--gold-2); }
.sd-body { display: grid; grid-template-columns: 1fr 1fr; gap: 36px 56px; }
.sd-block h3, .sd-outcome h3 { font-size: 0.9rem; font-weight: 500; color: var(--gold-2); margin-bottom: 12px; }
.sd-block p { color: var(--ivory-2); margin: 0; }
.sd-included, .sd-outcome, .sd-actions { grid-column: 1 / -1; }
.sd-included .check-list { margin: 0; }
.sd-outcome { padding: 28px 32px; background: var(--surface); border-left: 2px solid var(--mint); border-radius: 0 var(--r-card) var(--r-card) 0; }
.sd-outcome h3 { color: var(--mint); }
.sd-outcome p { margin: 0; font-family: var(--f-display); font-size: clamp(1.2rem, 1.05rem + 0.5vw, 1.45rem); line-height: 1.45; color: var(--ivory); }
.sd-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 20px 28px; }
@media (max-width: 1000px) { .services-layout { grid-template-columns: 1fr; } .services-toc { display: none; } }
@media (max-width: 640px) { .sd-body { grid-template-columns: 1fr; } .sd-outcome { padding: 24px; } }

/* ---------- Industries page ---------- */
.industry-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.industry-card { display: flex; flex-direction: column; padding: 40px 34px 36px; background: var(--sec-bg, var(--bg)); transition: background 0.4s; }
.industry-card:hover { background: var(--surface); }
.industry-icon { color: var(--gold-2); margin-bottom: 28px; }
.industry-card .h3 { margin-bottom: 12px; }
.industry-card p { color: var(--ivory-2); font-size: 0.97rem; }
.industry-card .text-link { margin-top: auto; align-self: flex-start; font-size: 0.92rem; }
.tag-list { list-style: none; display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 28px; }
.tag-list li { font-size: 0.78rem; padding: 3px 10px; border-radius: 999px; border: 1px solid var(--line-2); color: var(--ivory-2); }
.not-listed { margin: 56px 0 0; color: var(--ivory-2); font-size: 1.05rem; }
.not-listed a { color: var(--ivory); text-decoration-color: var(--gold); text-underline-offset: 4px; }
@media (max-width: 960px) { .industry-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .industry-grid { grid-template-columns: 1fr; } .industry-card { padding: 32px 24px; } }

/* ---------- About ---------- */
.founder-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(40px, 7vw, 120px); align-items: center; }
.founder-card { margin: 0; }
.founder-portrait {
  position: relative; aspect-ratio: 4 / 5; max-width: 100%; border-radius: 4px; overflow: hidden; display: grid; place-items: center;
  border: 1px solid var(--line);
  background: radial-gradient(circle at 75% 15%, rgba(122, 20, 32, 0.192), transparent 55%), radial-gradient(circle at 15% 95%, rgba(122, 20, 32, 0.072), transparent 50%), var(--surface);
}
.founder-portrait span { font-family: var(--f-display); font-size: clamp(6rem, 13vw, 10rem); color: var(--gold-2); }
.founder-portrait img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.founder-card figcaption { display: flex; flex-direction: column; margin-top: 20px; }
.founder-card figcaption strong { font-family: var(--f-display); font-weight: 400; font-size: 1.4rem; }
.founder-card figcaption span { color: var(--muted); font-size: 0.92rem; }
.founder-photo-note { font-size: 0.8rem; color: var(--muted); margin-top: 10px; font-style: italic; }
.founder-copy .display-md { margin-bottom: 32px; }
.founder-copy p:not(.eyebrow) { color: var(--ivory-2); max-width: 36em; }
.pillar-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.pillar { padding: 40px 34px; background: var(--sec-bg, var(--bg)); }
.pillar-icon { display: block; color: var(--gold-2); margin-bottom: 28px; }
.pillar h3 { font-family: var(--f-display); font-size: 1.45rem; line-height: 1.2; margin-bottom: 12px; }
.pillar p { color: var(--ivory-2); font-size: 0.97rem; margin: 0; }
.values-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(40px, 7vw, 120px); }
.values-list { list-style: none; }
.values-list li { padding: 32px 0; border-top: 1px solid var(--line); }
.values-list li:last-child { border-bottom: 1px solid var(--line); }
.values-list h3 { font-family: var(--f-display); font-size: clamp(1.6rem, 1.3rem + 1vw, 2.1rem); margin-bottom: 8px; }
.values-list p { color: var(--ivory-2); margin: 0; max-width: 38em; }
.about-close { display: flex; flex-direction: column; align-items: center; text-align: center; }
.about-close .display-md { max-width: 16em; }
.about-close .lead-light { margin: 24px 0 36px; }
.about-close .hero-actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; }
@media (max-width: 960px) {
  .founder-grid, .values-grid { grid-template-columns: 1fr; }
  .founder-card { max-width: 420px; }
  .pillar-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 620px) { .pillar-grid { grid-template-columns: 1fr; } .pillar { padding: 32px 24px; } }

/* ---------- Case studies ---------- */
.notice { display: flex; gap: 14px; align-items: flex-start; padding: 18px 22px; border: 1px solid var(--gold-line); border-radius: 4px; background: var(--gold-soft); margin-bottom: 40px; }
.notice p { margin: 0; color: var(--ivory-2); font-size: 0.95rem; }
.notice strong { color: var(--ivory); font-weight: 500; }
.notice .icon { color: var(--gold-2); margin-top: 3px; }
.case-list { display: grid; gap: 32px; }
.case { padding: clamp(28px, 4.5vw, 64px); background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-panel); }
.sample-flag { display: inline-flex; align-items: center; gap: 8px; margin-bottom: 32px; padding: 5px 12px; border: 1px solid var(--gold-line); border-radius: 999px; font-size: 0.8rem; color: var(--gold-2); }
.case-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 24px 56px; }
.case-meta { display: flex; flex-wrap: wrap; gap: 16px 48px; margin: 0; }
.case-meta dt { font-size: 0.82rem; color: var(--muted); }
.case-meta dd { margin: 4px 0 0; color: var(--ivory); }
.case-results { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin: 44px 0; border-block: 1px solid var(--line); }
.case-results > div { display: flex; flex-direction: column; padding: 28px 24px 28px 0; }
.case-results > div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.case-results dd { margin: 0; font-family: var(--f-display); font-size: clamp(2.3rem, 1.8rem + 1.6vw, 3.4rem); line-height: 1; color: var(--mint); }
.case-results dt { order: 2; margin-top: 10px; font-size: 0.88rem; color: var(--ivory-2); }
.case-body { display: grid; grid-template-columns: 1fr 1fr; gap: 36px 64px; }
.case-body h3 { font-size: 0.9rem; font-weight: 500; color: var(--gold-2); margin-bottom: 14px; }
.case-body p { color: var(--ivory-2); }
.case-quote { margin: 44px 0 0; padding-top: 40px; border-top: 1px solid var(--line); }
.case-quote p { font-family: var(--f-display); font-style: italic; font-size: clamp(1.45rem, 1.2rem + 1vw, 2.15rem); line-height: 1.32; margin-bottom: 16px; max-width: 32em; }
.case-quote footer { color: var(--muted); font-size: 0.9rem; }
@media (max-width: 820px) {
  .case-results { grid-template-columns: 1fr 1fr; }
  .case-results > div:nth-child(3) { padding-left: 0; border-left: 0; }
  .case-results > div:nth-child(n+3) { border-top: 1px solid var(--line); }
  .case-body { grid-template-columns: 1fr; }
}

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); gap: 32px; align-items: start; }
.form-card { padding: clamp(24px, 4vw, 52px); background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-panel); }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0 24px; }
.field { margin: 0 0 26px; border: 0; padding: 0; min-width: 0; }
.field label, .field legend { display: block; font-weight: 500; font-size: 0.92rem; color: var(--ivory); margin-bottom: 10px; padding: 0; }
.req { color: var(--gold-2); }
.optional { font-weight: 400; color: var(--muted); font-size: 0.84rem; }
.hint { font-size: 0.86rem; color: var(--muted); margin: -4px 0 10px; }
.field input:not([type="checkbox"]), .field select, .field textarea {
  width: 100%; padding: 15px 16px; border-radius: 3px; border: 1px solid var(--line-2);
  background: var(--bg); color: var(--ivory); font-size: 1rem;
  transition: border-color 0.3s, box-shadow 0.3s;
}
.field input::placeholder, .field textarea::placeholder { color: var(--muted); }
.field select {
  appearance: none; padding-right: 44px;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='18' height='18' fill='none' stroke='%237a1420' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round' viewBox='0 0 24 24'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 14px center;
}
.field textarea { resize: vertical; min-height: 150px; }
.field input:hover, .field select:hover, .field textarea:hover { border-color: rgba(18, 18, 16, 0.34); }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--gold); box-shadow: 0 0 0 3px var(--gold-soft); }
.field [aria-invalid="true"] { border-color: var(--danger) !important; background-color: var(--danger-soft) !important; }
.error { color: var(--danger); font-size: 0.86rem; margin: 8px 0 0; }
.error:empty { display: none; }
.check-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.field .check-option {
  display: flex; gap: 12px; align-items: flex-start; margin: 0; padding: 13px 16px;
  border: 1px solid var(--line-2); border-radius: 3px; background: var(--bg);
  font-size: 0.9rem; font-weight: 400; line-height: 1.4; color: var(--ivory-2); cursor: pointer;
  transition: border-color 0.3s, background 0.3s, color 0.3s;
}
.field .check-option:hover { border-color: rgba(18, 18, 16, 0.34); }
.check-option input { width: 17px; height: 17px; margin: 1px 0 0; accent-color: var(--gold); flex-shrink: 0; }
.field .check-option:has(input:checked) { border-color: var(--gold); background: var(--gold-soft); color: var(--ivory); }
fieldset[aria-invalid="true"] .check-option { border-color: var(--danger-line); }
.hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.form-legal { font-size: 0.86rem; color: var(--muted); }
.form-legal a { color: var(--ivory-2); }
.form-status { margin: 18px 0 0; font-size: 0.92rem; }
.form-status.is-error { color: var(--danger); padding: 14px 16px; background: var(--danger-soft); border: 1px solid var(--danger-line); border-radius: 3px; }
.form-status a { color: inherit; font-weight: 500; }
.error-summary { padding: 20px 22px; background: var(--danger-soft); border: 1px solid var(--danger-line); border-radius: 4px; margin-bottom: 28px; }
.error-summary h2 { font-size: 0.95rem; font-weight: 500; color: var(--danger); margin-bottom: 8px; }
.error-summary ul { padding-left: 20px; font-size: 0.9rem; }
.error-summary a { color: var(--danger); }
.form-success:focus { outline: none; }
.success-icon { display: grid; place-items: center; width: 60px; height: 60px; border-radius: 50%; border: 1px solid var(--mint); color: var(--mint); margin-bottom: 28px; }
.form-success .display-sm { margin-bottom: 16px; }
.form-success p { color: var(--ivory-2); margin-bottom: 32px; }
.contact-aside { display: grid; gap: 20px; position: sticky; top: calc(var(--header-h) + 32px); }
.aside-card { padding: 32px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-panel); }
.aside-card .h3 { margin-bottom: 18px; }
.aside-link { display: inline-flex; align-items: center; gap: 10px; color: var(--ivory); text-decoration: none; font-weight: 500; word-break: break-all; }
.aside-link .icon { color: var(--gold-2); }
.aside-link:hover { color: var(--gold-2); }
.aside-meta { display: flex; gap: 10px; align-items: flex-start; color: var(--muted); font-size: 0.9rem; margin: 0 0 10px; }
.aside-meta .icon { margin-top: 3px; }
.aside-dark { background: var(--raised); border-color: var(--gold-line); }
.next-steps { list-style: none; display: grid; gap: 20px; counter-reset: n; }
.next-steps li { display: grid; grid-template-columns: 34px 1fr; gap: 2px 12px; counter-increment: n; }
.next-steps li::before { content: counter(n); grid-row: span 2; font-family: var(--f-display); font-style: italic; font-size: 1.6rem; line-height: 1; color: var(--gold-2); }
.next-steps strong { font-weight: 500; }
.next-steps span { color: var(--ivory-2); font-size: 0.9rem; }
@media (max-width: 960px) { .contact-grid { grid-template-columns: 1fr; } .contact-aside { position: static; } }
@media (max-width: 640px) { .field-row, .check-grid { grid-template-columns: 1fr; } }

/* ---------- Prose (privacy) ---------- */
.prose { max-width: 760px; }
.prose h2 { font-family: var(--f-display); font-size: 1.9rem; margin: 48px 0 14px; }
.prose p, .prose li { color: var(--ivory-2); }
.prose ul { padding-left: 22px; margin-bottom: 1em; }
.prose li { margin-bottom: 6px; }
.prose a { color: var(--gold-2); }
.notice-warn { background: var(--gold-soft); }

/* ---------- Closing call to action ---------- */
.cta-band { background: var(--raised); border-top: 1px solid var(--line); padding-block: clamp(96px, 12vw, 184px); position: relative; overflow: hidden; }
.cta-band::after {
  content: ""; position: absolute; width: 800px; height: 800px; left: -300px; bottom: -520px; border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(122, 20, 32, 0.096), transparent 62%);
}
.cta-band-grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 40px 80px; align-items: end; }
.cta-title { font-size: clamp(2.8rem, 1.5rem + 5vw, 6.5rem); line-height: 0.98; letter-spacing: -0.02em; }
.cta-band-side p { color: var(--ivory-2); max-width: 30em; }
.cta-band-side .btn-row { margin: 28px 0 24px; }
.cta-email { font-size: 0.92rem; color: var(--muted) !important; margin: 0; }
.cta-email a { color: var(--ivory); text-decoration-color: var(--gold); text-underline-offset: 4px; word-break: break-all; }
@media (max-width: 960px) { .cta-band-grid { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
.site-footer { background: var(--bg); border-top: 1px solid var(--line); padding-top: clamp(72px, 9vw, 120px); color: var(--ivory-2); overflow: hidden; }
.footer-top { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 56px 80px; }
.footer-statement { font-family: var(--f-display); font-size: clamp(1.4rem, 1.2rem + 0.7vw, 1.8rem); line-height: 1.3; color: var(--ivory); max-width: 15em; margin-bottom: 32px; }
.footer-cols { display: grid; grid-template-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1.2fr); gap: 40px; }
.footer-title { font-family: var(--f-body); font-size: 0.85rem; font-weight: 500; color: var(--gold-2); margin-bottom: 20px; }
.footer-cols ul { list-style: none; display: grid; gap: 11px; font-size: 0.93rem; }
.footer-two-col { grid-template-columns: 1fr 1fr; column-gap: 28px; }
.footer-cols a { text-decoration: none; transition: color 0.3s; word-break: break-word; }
.footer-cols a:hover { color: var(--ivory); }
.footer-social { margin-top: 24px; display: flex !important; flex-wrap: wrap; gap: 8px 20px !important; }
.footer-social a { border-bottom: 1px solid var(--gold-line); padding-bottom: 2px; }
.footer-wordmark {
  margin: clamp(56px, 8vw, 112px) 0 0; font-family: var(--f-display); font-size: clamp(4.5rem, 19vw, 19rem); line-height: 0.8;
  letter-spacing: -0.035em; white-space: nowrap; color: transparent;
  background: linear-gradient(180deg, rgba(122, 20, 32, 0.24), rgba(122, 20, 32, 0.024) 85%);
  -webkit-background-clip: text; background-clip: text; user-select: none;
}
.footer-bottom { margin-top: clamp(56px, 7vw, 96px); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px 24px; padding: 28px 0 36px; border-top: 1px solid var(--line); font-size: 0.85rem; color: var(--muted); }
.footer-bottom p { margin: 0; display: flex; gap: 24px; }
.footer-bottom a { text-decoration: none; }
.footer-bottom a:hover { color: var(--ivory); }
@media (max-width: 960px) { .footer-top { grid-template-columns: 1fr; } }
@media (max-width: 680px) {
  .footer-cols { grid-template-columns: 1fr 1fr; }
  .footer-col-wide { grid-column: 1 / -1; }
}

/* ---------- Motion preferences ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition-duration: 0.01ms !important; }
  .hp-line { stroke-dashoffset: 0; }
}

@media (max-width: 560px) {
  .tab-list { flex-wrap: wrap; gap: 0 22px; overflow: visible; }
}

/* Mint-tinted section for the dedicated team */
.section-mint { --sec-bg: var(--mint-bg); border-top: 1px solid var(--line); }

/* ---------- Black bands: closing call to action and footer ---------- */
.cta-band, .site-footer {
  --ivory: var(--peach);
  --ivory-2: rgba(247, 228, 215, 0.78);
  --muted: rgba(247, 228, 215, 0.58);
  --line: rgba(247, 228, 215, 0.14);
  --line-2: rgba(247, 228, 215, 0.3);
  --gold-2: var(--peach);
  --gold-line: rgba(247, 228, 215, 0.35);
  --gold-soft: rgba(247, 228, 215, 0.06);
  background: var(--black); color: var(--ivory);
}
.cta-band { border-top: 0; }
.cta-band::after { background: radial-gradient(circle, rgba(122, 20, 32, 0.55), transparent 62%); }
.cta-band .btn-primary::before, .site-footer .btn-primary::before { background: var(--peach); }
.cta-band .btn-primary:hover, .site-footer .btn-primary:hover { color: var(--black); }
.cta-band .btn-outline:hover { border-color: var(--peach); color: var(--peach); }
.cta-email a { text-decoration-color: var(--red); }
.site-footer { border-top: 1px solid rgba(247, 228, 215, 0.1); }
.footer-title { color: var(--peach); opacity: 0.9; }
.footer-wordmark { background: linear-gradient(180deg, #8f1a28, rgba(122, 20, 32, 0.08) 90%); -webkit-background-clip: text; background-clip: text; }

/* Cormorant Garamond reads best at medium weight */
.h3, .logo-mark, .si-name, .intro-statement, .stat-row dd, .team-list h3, .why-item h3, .process-num, .process-step h3,
.plan-name, .plan-price .amount, .compare-title, .compare-table thead th, .faq summary,
.ai-callout h2, .ai-callout h3, .sd-outcome p, .pillar h3, .values-list h3, .founder-card figcaption strong,
.founder-portrait span, .case-quote p, .case-results dd, .footer-statement, .footer-wordmark, .prose h2, .next-steps li::before {
  font-weight: 500;
}
@media (max-width: 1100px) { .nav-list a { font-weight: 500; } }

/* Case study extras */
.case-title .eyebrow { margin-bottom: 10px; }
.case-title .display-sm { max-width: 18em; }
.case-sub { margin-top: 32px; }
.case-insights { list-style: none; display: grid; gap: 10px; }
.case-insights li { position: relative; padding-left: 20px; color: var(--ivory-2); font-size: 0.95rem; line-height: 1.5; }
.case-insights li::before { content: ""; position: absolute; left: 0; top: 0.62em; width: 8px; height: 1px; background: var(--gold); }
.case-source { margin: 36px 0 0; padding-top: 20px; border-top: 1px solid var(--line); font-size: 0.82rem; color: var(--muted); }

/* ---------- AI Studio band (home) ---------- */
.ai-band {
  --ivory: var(--peach);
  --ivory-2: rgba(247, 228, 215, 0.78);
  --muted: rgba(247, 228, 215, 0.58);
  --line: rgba(247, 228, 215, 0.14);
  --line-2: rgba(247, 228, 215, 0.3);
  --gold-2: var(--peach);
  --gold-line: rgba(247, 228, 215, 0.35);
  --gold-soft: rgba(247, 228, 215, 0.06);
  position: relative; overflow: hidden;
  background: var(--black); color: var(--ivory); padding-block: var(--section);
}
.ai-band::before {
  content: ""; position: absolute; width: 900px; height: 900px; right: -300px; top: -360px; border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(122, 20, 32, 0.55), transparent 62%);
}
.ai-band .container { position: relative; }
.ai-band .section-name { color: #e9a7ae; margin-bottom: 18px; }
.ai-band .btn-primary::before { background: var(--peach); }
.ai-band .btn-primary:hover { color: var(--black); }
.ai-band .btn-outline:hover { border-color: var(--peach); color: var(--peach); }
.ai-band-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 56px 96px; align-items: center; }
.ai-band .lead { margin: 24px 0 40px; }
.ai-band-list { list-style: none; display: grid; gap: 0; border-top: 1px solid var(--line); margin-bottom: 40px; }
.ai-band-list li { display: grid; grid-template-columns: 44px minmax(0, 1fr); gap: 18px; padding: 22px 0; border-bottom: 1px solid var(--line); }
.ai-band-icon { display: grid; place-items: center; width: 44px; height: 44px; border-radius: 50%; background: var(--red); color: var(--peach); }
.ai-band-list h3 { font-family: var(--f-display); font-weight: 500; font-size: 1.45rem; line-height: 1.2; margin-bottom: 4px; }
.ai-band-list p { margin: 0; color: var(--ivory-2); font-size: 0.97rem; }

.persona-card {
  margin: 0; padding: 30px; border-radius: var(--r-panel);
  background: linear-gradient(160deg, rgba(122, 20, 32, 0.45), rgba(122, 20, 32, 0.08) 55%), #17110f;
  border: 1px solid rgba(247, 228, 215, 0.16); box-shadow: 0 40px 80px -40px rgba(0, 0, 0, 0.8);
}
.persona-top { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: 16px; align-items: center; padding-bottom: 24px; border-bottom: 1px solid var(--line); }
.persona-avatar {
  width: 68px; height: 68px; border-radius: 50%; display: grid; place-content: center; text-align: center;
  background: radial-gradient(circle at 35% 30%, #f7e4d7, #c98a8f 55%, #7a1420); color: var(--black);
  font-family: var(--f-display); font-size: 0.8rem; line-height: 1; font-weight: 600; box-shadow: 0 0 0 3px #17110f, 0 0 0 4px rgba(247, 228, 215, 0.4);
}
.persona-handle { margin: 0; font-weight: 500; font-size: 1.05rem; }
.persona-role { margin: 2px 0 0; font-size: 0.85rem; color: var(--muted); }
.persona-top .hp-tag { margin: 0; border-color: var(--line-2); color: var(--muted); }
.persona-sheet { margin: 0; display: grid; }
.persona-sheet > div { display: grid; grid-template-columns: 110px minmax(0, 1fr); gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.persona-sheet dt { font-size: 0.85rem; color: var(--muted); }
.persona-sheet dd { margin: 0; font-size: 0.95rem; }
.persona-card figcaption { margin-top: 18px; font-size: 0.82rem; color: var(--muted); }
@media (max-width: 1000px) { .ai-band-grid { grid-template-columns: 1fr; } .persona-card { max-width: 560px; } }
@media (max-width: 480px) { .persona-sheet > div { grid-template-columns: 1fr; gap: 2px; } .persona-card { padding: 22px; } }

/* ---------- AI Studio page ---------- */
.ai-offers { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.ai-offer {
  display: flex; flex-direction: column; padding: clamp(28px, 4vw, 48px); border-radius: var(--r-panel);
  background: var(--surface); border: 1px solid var(--line); scroll-margin-top: calc(var(--header-h) + 24px);
}
.ai-offer .service-icon { margin-bottom: 24px; }
.ai-offer .display-sm { margin-bottom: 18px; }
.ai-offer-lead { color: var(--ivory-2); font-size: 1.05rem; }
.ai-offer h3 { font-size: 0.9rem; font-weight: 500; color: var(--gold-2); margin: 20px 0 10px; }
.ai-offer > p { color: var(--ivory-2); }
.ai-offer-outcome { margin: 8px 0 32px; padding: 20px 22px; border-left: 2px solid var(--red); background: var(--surface-2); font-family: var(--f-display); font-weight: 500; font-size: 1.2rem; line-height: 1.45; color: var(--ivory) !important; }
.ai-offer > .btn { margin-top: auto; align-self: flex-start; }
.compare-2 { min-width: 560px; }
.compare-2 td.hi { color: var(--ivory); font-weight: 500; }
.compare-2 thead th:nth-child(2) { color: var(--red); }
@media (max-width: 900px) { .ai-offers { grid-template-columns: 1fr; } }

/* ---------- Proof screenshots ---------- */
.proof-shot { margin: 0; border-radius: 10px; overflow: hidden; background: #fff; border: 1px solid var(--line); box-shadow: 0 24px 48px -28px rgba(13, 10, 9, 0.35); }
.proof-shot img { display: block; width: 100%; height: auto; }
.viral-pillars { margin-bottom: 8px; }
.proof-stats { margin-top: clamp(40px, 5vw, 64px); }
.proof-strip { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; align-items: start; margin-top: 48px; }
.proof-note { margin-top: 24px; margin-bottom: 0; color: var(--muted); font-size: 0.92rem; display: flex; flex-wrap: wrap; gap: 8px 20px; align-items: baseline; }
@media (max-width: 900px) {
  .proof-strip { grid-auto-flow: column; grid-template-columns: none; grid-auto-columns: minmax(220px, 62%); overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 12px; }
  .proof-strip .proof-shot { scroll-snap-align: start; }
}
.case-proof { margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--line); }
.case-proof h3 { font-size: 0.9rem; font-weight: 500; color: var(--gold-2); margin-bottom: 16px; }
.proof-grid { display: grid; gap: 16px; align-items: start; }
.proof-1 { grid-template-columns: minmax(0, 360px); }
.proof-2 { grid-template-columns: repeat(2, minmax(0, 360px)); }
.proof-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
@media (max-width: 760px) { .proof-2, .proof-3 { grid-template-columns: 1fr; } .proof-grid .proof-shot { max-width: 420px; } }

/* Two-plan grids and AI pricing extras */
.plan-grid-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); max-width: 900px; }
@media (max-width: 760px) { .plan-grid-2 { grid-template-columns: 1fr; max-width: 560px; } }
.plan-scope-note { margin: 24px 0 0; max-width: 64em; font-size: 0.88rem; color: var(--muted); }
.addon-wrap { max-width: 620px; }
.addon-table { min-width: 0; }
.addon-table td { text-align: right; color: var(--ivory); font-weight: 500; }
.ai-offer-price { margin: 0 0 20px; font-size: 0.95rem; color: var(--ivory-2) !important; }
.ai-offer-price strong { font-family: var(--f-display); font-size: 1.5rem; font-weight: 500; color: var(--red); }
.ai-offer > .btn-row { margin-top: auto; }

/* Negotiable pricing */
.negotiable-banner {
  display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: 12px 18px; align-items: center;
  margin-bottom: 36px; padding: 18px 22px; border: 1px solid var(--gold-line); border-radius: var(--r-card); background: var(--surface);
}
.negotiable-banner .icon { color: var(--red); }
.negotiable-banner p { margin: 0; color: var(--ivory-2); font-size: 0.95rem; }
.negotiable-banner strong { color: var(--ivory); font-weight: 500; }
.plan-negotiate {
  display: block; margin-top: 14px; text-align: center; font-size: 0.85rem; color: var(--muted);
  text-decoration: underline; text-decoration-color: var(--gold-line); text-underline-offset: 3px; transition: color 0.3s;
}
.plan-negotiate:hover { color: var(--red); }
@media (max-width: 640px) {
  .negotiable-banner { grid-template-columns: auto minmax(0, 1fr); }
  .negotiable-banner .btn { grid-column: 1 / -1; }
}
.plan-perk { display: flex; align-items: center; gap: 8px; margin: -6px 0 18px; padding: 8px 12px; border-radius: 4px; background: var(--gold-soft); color: var(--red); font-size: 0.86rem; font-weight: 500; }
.plan-perk .icon { flex-shrink: 0; }

/* Brand logo */
.logo-mark { display: block; width: auto; height: 34px; font-size: 0; }
.logo-word { line-height: 1.15; }
.footer-logo { display: block; width: auto; height: 52px; margin-bottom: 28px; }
@media (max-width: 560px) { .logo-mark { height: 28px; } }